nightstand by the new york public library

Copywriters: Todd Francis, Lillian Graham

Art Director: Tan Wan

Avid readers like to date other avid readers. The New York Public Library is seeing low membership.

Nightstand, the new NYPL dating app, solves both problems by connecting book lovers to bond over their favorite works.

Find love. All you need is a library card.

We spread the word with digital billboards and our partnership with @hotcouplesreadingnyc on Instagram.

awareness pieces

Pr headline

Out-of-home billboards placed in the NYC subway.

Success stories via our @hotcouplesreadingnyc Instagram.