Binge-eating to keep away anxiety only exacerbates those nervous feelings.
With our game, Poptunes, we give restless snackers a healthier outlet.
Our campaign exists in anxiety-inducing places to offer a moment of respite, from gaming websites to clinics.
Manifesto
Gameplay
Awareness Pieces
Interactive Banner Ad where people can test out the game before being sent to the landing page.
A demo version on airplane games to help anxious passengers.
QR codes for special songs to add to player profiles. Can be ordered on flights.
Copywriter: Todd Francis
Art Director: Tan Wan
Billboards at train stations, construction sites, and clinics to ease anxious people.
